Mercedes

Mercedes-Benz is a German brand of automobiles from Daimler AG. The brand was created prior to the merger of Daimler-Motoren-Gesellschaft by Gottlieb Daimler and Benz & Cie. of Carl Benz.

The brand name Mercedes-Benz resulted from the merger of Mercedes (from Daimler-Motoren-Gesellschaft) and Benz (Benz & Co.) in 1926.

Originally founded in 1891, sold the Daimler-Motoren-Gesellschaft their vehicles are not under the name Mercedes. This brand name was only around the turn of the century, inspired by the businessman Emil Jellinek, who acted in 1898 with Daimler vehicles. From 1899 under the pseudonym Mercedes Jellinek took (similar to the nickname of his daughter Mercedes Jellinek) participated among others in the race weekend in Nice. Although "Mercedes" was used at that time not as a car name, but as a driver name, the name was so well known in connection with the DMG. 1900 Jellinek agreed the production of powerful new engine model, "Daimler-Mercedes", whereby the name Mercedes was first used as a product. At the same time he was distributor for Daimler cars and engines and ordered 36 vehicles for a total of 550 001 marks (in today's dollars, about three million euros), as well as a few weeks later another 36 Daimler cars with 8-hp engine.

After 1901 several of these Mercedes vehicles (the name is now used for wagon) has successfully competed in the race weekend in Nice, increased the awareness of Mercedes enormously, so that was 1902, the Mercedes brand, DMG protected by law. The well-known as the Mercedes star was registered in 1909 as a trademark since 1910, and is used as a cooler icon. The Mercedes star is born according to tradition on the labeling of the workplace by Gottlieb Daimler in (Cologne)-Deutz on a postcard to his family. According to other traditions, the star indicates the products in the early days of the company: engines for land, sea and air to the whole world.

The Daimler-Motoren-Gesellschaft in 1926 concluded under the auspices of Deutsche Bank together with its competitor Benz & Co. and formed the Daimler-Benz AG. This resulted in the new brand name Mercedes-Benz, which was protected in the same year with the Mercedes star logo.
William Friedle, Director of Operations until 1935 at the Sindelfingen plant, brought the assembly line at Mercedes-Benz.

The commonly used name "Daimler" for a Mercedes-Benz is not correct, as Gottlieb Daimler, the legal name "Daimler" for cars, "forever" sold. In Coventry since 1907 are therefore manufactured by Daimler Daimler Motor Company since 1960, with identical Jaguar. Tata Motors now owns through the purchase of Jaguar (2008), the naming rights to the Daimler brand. Previously, DaimlerChrysler AG, acquired in 2007, certain rights of use of the name, by the then owner of the Jaguar and Daimler Ford to their name to Daimler AG to allow.